Learn How to Write an Effective Press Release in 4 Steps

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N i c o l aPress releases provide an additional solution for building back links, increasing online exposure, and gaining web traffic.

Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details.

Here’s some advice on how to write a killer press release in just 4 steps.

Choose the right topic for your press release

You need to choose the topic before you start writing. The topic needs to have a newsworthy angle. This means that the topic should be relevant and current.

Examples of common press release topics include:

  • New store opening
  • New business launch
  • New product or software release
  • Major update or development

Always ask yourself if the topic is something that you’d read about in a newspaper or in a blog. Searching for press releases will provide examples to give you a better sense of common topics and writing style.

Introduce the newsworthy information

Write two to three paragraphs discussing the topic of your press release. Don’t worry about an introduction. Just jump right in and start writing about the details of the news release.

Remember to write in the third-person (he, she, her, him, they, and them).

These paragraphs are the main body of your press release. This discusses the newsworthy topic in a straightforward manner.

Don’t use any hype. Stick to the facts.

You need to address the following details with your press release:

  • Who will be interested in this topic or who is it about?
  • What is the subject of the press release?
  • Where can people find more information?
  • When will this event or product release occur?
  • How does this benefit the reader?

Answering these questions will help you stay on track. You have limited space.

The press release will typically be between 300 and 700 words. This doesn’t provide an endless word count to go into great detail.

Write the Introduction and Conclusion

After you’ve written the main body of the press release, you can write the introduction and conclusion. The intro paragraph should summarize the body in several lines. It introduces the topic and your business or personal brand.

The conclusion offers a short bio for your business or brand. You can discuss your area of expertise and provide some background information.

At the end of the conclusion, you’ll typically have a spot to provide contact information, such as your email address, web URL, and phone number.

Create an attention-grabbing headline

The headline should be the last thing that you write. You’ve already written the body of your press release, so you already know the exact message or story that you’re promoting.

Summarise the main message of your press release in a single sentence. Press release headlines are often longer than a typical blog headline. Make sure that it fully explains the topic.

You may also have the option to include a sub-headline. The sub-headline should provide further information about the topic of your press release.

It’s an extension of the headline. Don’t repeat what you’ve already stated in the headline.

Before submitting your press release for publication, make sure that you check it for spelling and grammar errors.

You should proof read it by reading each line aloud. This is the best way to catch errors and also to find ways to improve your content.

Writing an effective press release isn’t difficult. Take it one step at a time. If you’d like more internet marketing tips and suggestions, and a method for generating conversion-ready internet traffic, click here to learn about my done-for-you system.

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Photo by N i c o l a

How to Grow Your YouTube Following

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Esther Vargas

The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post.

Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple tips, you can begin increasing the number of followers that you’ve got on YouTube.

With more followers, your videos are more likely to get noticed. Here are several steps that you can take right now to begin growing your YouTube following.

Increase the Value of Your Videos

The first step is to increase the value of your videos. People won’t share videos that don’t provide any real value. You can’t just create a video introducing your business and hope to get thousands of views.

Each video needs to have a specific focus. It’s much like writing a quality blog post. In fact, you can recycle your most popular blog content into videos.

Whenever you write a script for a video, always ask yourself if you’d share this video with others. The video needs to offer some benefit to the viewer. You can provide instructions, demonstrations, or tips related to a specific topic.

Remain Consistent with Your Release Schedule

YouTube offers video recommendations based on what you’ve already watched. If you remain consistent with your release schedule, you’re more likely to gain new subscribers.

If a viewer watches one of your videos without following, YouTube may recommend another your new videos as they’re released. This helps bring viewers back to your channel.

Whether you release one or four new videos each month, you should stick to a schedule. Decide which day of the week you’ll release your videos. Subscribers will know when to check back and your viewer retention rates will increase.

Ask People to Subscribe to Your Channel

Your videos should serve a specific purpose. As with your blog articles, the end of the video should include a call to action. You could tell viewers to follow a link or you can use this call to action to remind viewers to subscribe.

YouTube also provides the option to include an image or graphic to act as a clickable button overlay directly on top of your video. With this clickable button, you can include a link to subscribe to your YouTube channel.

Include a YouTube Widget on Your Website

You should also add a widget or link on your website that connects with your YouTube channel. Increase exposure to your channel by adding these features to your blog or business site.

If you use WordPress, you can find numerous widgets and plugins that allow you to add YouTube videos to your site. You could also add a YouTube subscribe button on your site.

Become a Featured YouTube Channel

You have the option to add “Featured Channels” to your YouTube channel. These are channels that you follow and recommend your followers to follow.

By getting these other channels to recommend you to their followers, you can boost exposure. There are two ways to go about this.

You can either directly ask a channel to add you or you can start following them. There is no guarantee that the other channel will follow you, but it’s still worth the effort.

Interact with People That Comment on Your Videos

You shouldn’t ignore the comments on your videos. Actively respond to these comments. People may leave a comment without following. After responding, they might rethink their decision and start following your channel.

Increasing your YouTube following is one method for improving your online presence. If you’d like to gain access to more internet marketing tips, and a way to generate new sales leads, then click here to learn about my done-for-you system.

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Photo by Esther Vargas

How to Grow a Targeted Follower Base on Instagram

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House Buy FastInstagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels.

As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to focus on a target audience.

Here’s a set of simple tips to begin growing a targeted follower base on Instagram.

Start Liking Posts Related to Your Niche

The first way to begin increasing your follower base on Instagram is to start liking posts. Like posts that are related to your niche industry.

For example, if you sell products for internet marketing, you’d want to like posts related to internet marketing.

Liking other posts is a good way to gain attention, especially from industry leaders or people with more followers than you.

Instead of simply following an industry leader, you should go through and like 5 to 10 of their posts. Make sure that you leave a comment on at least one of these posts.

Respond Promptly and Leave Authentic Comments

Commenting is a good way to gain followers, retain followers, and increase engagement. You should respond to comments as soon as possible. You can set up email notifications so that you never miss out on these comments.

Also, don’t be afraid to comment on other people’s posts. As mentioned, this can be effective when you start liking other posts.

While these comments are useful, they need to be authentic. Don’t leave a generic comment as a response.

For example, if someone leaves you a compliment, don’t respond with, “thanks!”

Instead, you should come up with a real response. It only takes a few minutes, but can have a major effect on follower engagement and your overall online reputation.

Create Your Own Hashtags and Get People to Use Them

You can start building your own community on Instagram by creating your own hashtags. Though, you also need to get people to start using them.

For starters, you can create a hashtag related to your targeted audience or niche industry. Combining abbreviations and words is a good way to create original hashtags.

You can also search for hashtags. When you create an original hashtag, perform a search to ensure that it’s not already in use.

Find Out What Your Audience Wants

If you know what your target audience wants, it’s easier to create Instagram posts that they’ll enjoy. You can start by looking at who they follow.

Look for Instagram accounts for other businesses in your industry that are followed by your target audience. See what types of posts these people put out. Also, see what types of posts your audience tend to share and like.

Continue to Release New Posts Each Day

If you want to target a specific audience, you need to remain consistent with your posts. Continue to release new posts each day.

You should also pay attention to the time of the day that you receive the most engagement from your followers. You might find that your target audience is more active during a specific time of the day. Use this to your advantage and schedule your posts to be released at this time each day.

Use High-Quality Photos and Videos

Don’t forget to use high-quality photos and videos. If the photos that you use appear to be professionally-taken photos, you’ll be able to gain more followers.

People perceive the value and quality of your products or services based on what you put out there. If you use grainy photographs, people will assume that you don’t have a quality business, as you can’t afford quality photos.

Start making better use of your Instagram account by focusing on your target audience. If you’d like even more internet marketing tips and a system for getting conversion-ready prospects, then click here to learn about my done-for-you system.

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Photo by House Buy Fast

Creating an Effective Social Media Posting Schedule

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Randy BarnesThe frequency of your social media posts can directly impact the number of followers that you get and keep.

If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.

A social media posting schedule takes into consideration the following factors:

  • The best time of the day to post
  • The best day of the week
  • The topics you should post about
  • The percentage of promotional content

Determine the Best Time of the Day and Best Day of the Week

The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.

Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.

Engagement tends to peak at the following times during the weekdays:

  • 9 AM EST – overall engagement
  • 1 PM EST – most shares
  • 3 PM EST – most clicks

Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.

By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.

User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.

The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.

Find Topics That Your Target Audience Will Enjoy

Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.

The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.

The topics should also be related to your niche and provide real value to your readers. This could include:

  • News
  • Tips and tutorials
  • Advice and suggestions

Essentially, it needs to contain beneficial information.

You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.

Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.

Balance Your Promotional Content

Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.

20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.

If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.

Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts. Along with these suggestions, you can get more internet marketing tips and a system for generating more internet prospects by clicking here to learn about my done-for-you system.

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Photo by Randy Barnes

Conduct Audience Research for Free to Improve Your Marketing

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TopRank Marketing.jpgGaining a better understanding of your target audience can be incredibly beneficial for internet marketing.

It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social media. Market research is essential to marketing. But, you don’t have the same budget as a major corporation to conduct extensive research.

Luckily, the internet provides many resources for researching your target audience for free.

Identify Your Target Audience

You first need to know who your target audience is before you can research them. Keep in mind, you may have a variety of demographics that you want to target.

If this is the case, you’ll need to conduct market research for each demographic individually. Also, each of your advertisements and landing pages should be geared toward one key demographic at a time.

Start Following Your Followers

You don’t need to follow every profile that follows you. But, you can start to learn more about your target audience by following a selection of your followers.

Look for followers that are active on social media. You should find people that follow brands and businesses that are in involved in the same niche market.

As you follow these people, you’ll see the types of posts that they share or like. This will give you better insight into the type of information they’re interested in.

Ask Your Target Audience

Of course, the best way to find out what your target audience is interested in is to ask them. There are several ways to ask your target audience about their interests, including:

  • Customer surveys
  • Social media posts
  • Online polls
  • Questionnaires

Use these methods to solicit information. You can ask specific questions to learn more about your core audience. Find out what they fear most, what they want from products, what they enjoy doing in their free time, how they spend their time online, and anything else that helps you learn more about them.

Create a Customer Persona

As you learn more about your target audience, you can begin creating a customer persona. This is a detailed set of information about a typical customer.

You should create multiple personas to represent different types of customers. The main criteria to place in this persona includes:

  • Age
  • Sex
  • Location
  • Job or profession
  • Income level
  • Education level
  • Hobbies and interests

When you write sales copy or PPC ads, you should use these customer personas.

Open the document where you’ve created your persona and keep it open as you write your copy. Imagine that you’re talking directly to this customer.

Always Ask for Feedback

Feedback is one of the best ways to learn more about how your target audience feels. Ask for their feedback in every email related to a purchase or transaction. This includes confirmations and follow-up emails.

Don’t ignore this feedback. Use it to learn more about the needs of your customers and how you can improve your products or services to better meet their needs.

Another step that you can take is to look at your competition. When in doubt, look at the type of content that they use. For example, if you’re creating a paid advertisement, look at your competitor’s paid ads. If you’re creating a press release, look at the press releases for your competition.

Don’t copy what they do. But, you can use what you find to learn from their research.

Audience research is a necessary step in internet marketing. In addition to these tips, you can find even more advice, and a system for gaining conversion-ready internet prospect each month, by clicking here to learn about my done-for-you system.

 

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Photo by TopRank Marketing

5 Ways to Increase Paid Click Through Rates

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SEOPlanter3An effect paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to offer.

When pay-per-click (PPC) advertisements aren’t bringing in the sales leads that you expected, you don’t need to scrap your entire campaign. You just need to start tweaking your campaign to improve click through rates (CTR).

Here are 5 ways to increase paid click through rates.

Improve the Headline

The first place to start is with your headline. It’s the first thing that people see and it’s how you get them to click on your ad. This makes the headline the most important part of your PPC ad campaign.

The headline needs to be 25 characters or less. You have limited space. Use it wisely. Keep these tips in mind:

  • Use keyword phrases in your headline
  • Don’t use your business name in the headline
  • Solve a problem or ask a question

Include Keyword in Display URL

The focus keyword of your PPC ad should be used in your display URL. This is the visible URL that appears under your headline. You’re allowed to edit the display URL, even if it doesn’t match the destination URL.

You can include up to 35 characters in the display URL. This will include your domain name, along with space for your keyword. The ad will direct users to the URL that you specify in your

Don’t Include the Price in the Ad

When you include the price of a product or service in your headline or description, people are reminded that they’ll be spending money.

Instead of showing the price, you could display a discount or savings. For example, if you’ve got a product that regularly costs $50 and it’s on sale for $25, you could highlight the 50% off or the $25 discount.

Deliver a Specific Message

Before you go live with an ad, you should review it and ensure it delivers one specific message. Your ad can’t be ambiguous.

You should never try to promote more than one thing at a time. When a person views your ad, they should know exactly what they’re going to find when they click the link.

When you finish writing your ad, read it and ensure its direct and to the point. Don’t fill it with keywords. Write in a way that a person can easily understand.

Use Ad Extensions

Google introduced ad extensions several years ago, and they are available for free. They offer additional ways to entice people to click your ads. This includes site links. Site links allow you to include additional links in your ads.

Your ability to include extensions depend on your Ad Rank. The Ad Rank is determined based on the quality of your ad and your landing page.

In the end, improving your click through rate depends on a quality ad. You need to use a short headline that gets to the point quickly.

The body of the ad provides a line or two to elaborate on the message presented in the headline. You only have a few lines to make an impression and attract the right visitors.

As a final suggestion, you should take a look at what your competition is up to. View ads for relevant keywords and examine their landing pages.

Tweak your PPC campaign using these tips to boost click through rates. If you want more internet marketing suggestions, plus a way to generate conversion-ready prospects each month, click here to learn about my done-for-you system.

 

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Photo by SEOPlanter