What Smartwatches Mean for Email Marketing Campaigns

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Aaron YooBoth Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email.

While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, smartwatches are on their way to doing the same thing. No need to pull out your phone when you can check your messages the same way you check the time.

Since their introduction to the market, Apple has sold over 13 million of their Apple watches. As these watches begin to penetrate mobile technology, let’s take a closer look at how that will impact email marketing campaigns.

Smaller interface means a shorter subject line

Email marketers should prioritize short, concise subject lines to make their content quick to read and easy to digest. Research on unique subject lines revealed that three-word subject lines have the highest engagement, but seven-word subject lines are most common.

Word choice is extremely important given you only get a few. When drafting a subject line, stay away from these trigger words that ranked low on engagement rate:

  • Free, help, reminder—triggers spam filters and users often associate these emails with bombarding, repetitive messages
  • Tired internet slang such as bae, fleek, ftw—rank low on open rates because they are mistaken for text messages
  • FWD: and RE: lead to a sense of deceptive familiarity and are reminiscent of chain emails – too long!

Links, hashtags, and graphics could be in trouble

Subject lines accompanied by long URLs and hashtags have less than 10% engagement. URLs and hashtags also take up valuable space in an already small screen.

Email marketers should focus on a strong call-to-action in the email body. Just as the subject line, call-to-action statements should be clear, concise, and to the point.

Without optimizing your emails, images and gifs will either not load or not appear to be the right size on a smartwatch screen. Unless you’ve tested your images and are certain they will function correctly, it’s best to forgo them.

The Apple Watch doesn’t automatically download images when it is opened, so email marketers need to prepare alternative ways to engage with their readers. Include the graphics, but switch to HTML if you haven’t already to take advantage of the tag for email images.

Clean, easy to read emails

As with certain images and graphics, there are email templates that will cause issues for smartwatch users. Most email templates are designed for desktops and laptops with HTML widths of about 600 pixels.

Email templates are often too wide for most smartphones, so it goes without saying how this would taint the viewing experience on a smartphone. These inconsistencies could also prevent horizontal scrolling.

Email marketers should consider that confined space that smartwatches have and adapt their email template to a single column format or plain text. This format is easy-to-read and doesn’t require horizontal scrolling.

Think about the face of a smartwatch and the size of your index finger. If buttons and hyperlinks are too small, there’s a possibility that you could open the wrong thing. It’s not long before a user will close an email in frustration and forget what they were going to click on entirely.

With a strong call-to-action, email marketers should consider designing action buttons that are easily accessible. Buttons should be large, visible, and easy to tap on a smartwatch screen.

Email campaigns will take a little more thinking to reach smartwatch users correctly and effectively. Now that you know how smartwatches will affect your marketing display and open rates, keeping the user experience in mind is crucial.

Your customers read your emails on a variety of devices. Click here for my done-for-you system to learn more strategies about creating a successful email marketing campaign, regardless of the device.

Photo by Aaron Yoo

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How to Market Your Service Based Business

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33978299870_dab0c3260d_oWhat is a Sales Promotion?

When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used.

When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  The good news is, people are always looking for reliable services, no matter the type.  You just need to make sure they find you and not your competitors.   Here are some techniques that will help you accomplish this.

Connect with Your Own Community

Established local businesses have their own clientele.  And, they may only be able to handle a certain number of clients.  So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity.  A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer.

Use Social Media and Networking

By now you’ve probably created your business website.  Now, you need to consider establishing your presence on Social Media.  Starting with each of the following will give you a strong foothold:

 

  • Facebook Business Page
  • Twitter Account
  • LinkedIn profile

There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them.  This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates.

As you cultivate this audience, you will build a following that will continue to reach more and more people over time.

Offer Incentives

Customers like to take advantage of a good deal.  Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it.  You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal.  You can even utilize your Social Media presence to promote your incentives without extra cost to you.

Empower Your Clients

Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients.  To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position.

Stock Up on Business Cards

Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business.  You can network with other local businesses, asking if you can leave a stack of cards in their lobbies.  You can also pass them out to other business owners at networking events, social engagements, and class reunions.  They can also be passed from customer to customer the way word-of-mouth advertising is accomplished.  These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot.

In the long run, the success of your business will depend on the quality of your services.  Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client.

For more ideas on how to market your service business check out this post at the wix.com blog:

5 Ways to Market Your Service Business Like a Stellar Product

You may find that not all marketing techniques will work with every target market, but, with patience you will find what methods will work for you and help you develop an effective strategy.

Photo by Perzonseo Webbyra

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Expanding Your Marketing with Pinterest

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Why Pinterest?

 Visual marketing has always been a popular tool for businesses. With the introduction of the camera phone, photos have become even more common both in business and recreation and, for many, sharing has become almost as second nature as breathing.

 

Is Pinterest Part of Your Marketing Strategy?

 Up to this point, you may not have thought about Pinterest as a viable marketing outlet, however, every business has a story to tell.  Visual marketing will help you tell your story.

Since its launch in 2010, Pinterest has grown to over 70 million users and 25 Billion pins.  500,000 of their users are business accounts. Pinterest’s audience is active and already very engaged. Taking advantage of this would be a good way to expand your marketing and drive more traffic and sales to your business.

Here we’ll look at how some national brands have utilized this particular type of social media to increase their product’s appeal to more buyers.

Don’t Just Show Your Products, Show the Lifestyle They Can Create

Currently, the most popular pins on the site are fashion, food, and home decor.  Enter Lowe’s, a brand that has worked to customize its activity to appeal to Pinterest’s audience.  Lowe’s Pinterest subjects include everything from inspiration for a new room design to gift ideas that link neatly to their online store.

The result is a digital arena of ideas and 3.5 million followers.

 Bring Pinterest to You

 Since there are still people who like the process of actually going to a store, finding an outfit, and trying it on, Nordstrom has advanced its marketing process to include Pinterest as an in-store promotional tool. The store highlights its most popular pins by showcasing on site in their store locations.

And, Nordstrom isn’t the only company integrating this new type of marketing approach. Target and others are also transitioning their in-store promotions.

Highlighting the most-pinned items in your store will encourage people to buy. Whether you sell exclusively online with eCommerce or have a brick-and-mortar location, you can highlight your most pinned products to draw more attention to them.

 Humanize Your Business

 Try forgoing the glossy marketing you may have been using up to now.  Straightforward, down-to-earth images can be just as engaging.  Just look at Ben and Jerry’s marketing to see how well it can work.

Ben & Jerry’s Pinterest boards include the History of the Company, and The People Behind the Pints.  By telling their story through pictures, they’ve provided fans with an invitation to look at their brand’s wider mission.

Your staff, stores, customers, and hometown are all worth celebrating.  Showing the human side of your brand builds a more personal relationship with your customers.

 Work to Inspire Your Audience

 Most people would probably think GE would be the last company they would see on a Pinterest board.  It would be hard to show the visual side of a manufacturing brand, so GE when another direction and chose to share the inspiration that drives them to innovate.  They found a way to draw-in their followers by making the most of their stunning pictures.

Their boards highlight specific ways their products can be used, with titles like FABULOUS Kitchens, Brilliance in Motion, Gifts for Geeks, and Under the Microscope.  GE has created an exciting, original profile that appeals just as much to style-conscious follows as it does to techies.

If you don’t think you have a Pinterest-friendly brand, try to think outside the box. Attract your followers through the images that inspire you and your brand’s innovation.

Pinterest is a great visual social platform that is increasingly becoming a powerful source of customers online for store owners.

Visual storytelling is the most popular way to reach your fans right now.  Even if you don’t feel like you have the allure that most Pinterest users like remember, it is all about cultivating a body of images that can be used to inspire your followers.

For more ideas on how to make Pinterest the next stage of your marketing campaign, check out ArticulateMarketing.com.

Photo by Mike Mozart

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Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

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Perzonseo Webbyra(1)Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction.

What about the website itself? Your content could be getting your message across but your sit could be prohibiting customers from moving from a “maybe” purchase to a “definite yes”.

Not only do shoppers visit a site with the intention of buying something, but they also check to research, learn, and compare your products against your competitors.

To name a few of these resources, product pages provide your buyers with pricing information, delivery costs, and return policies. Effective product pages are the key to meeting the needs of your buyers.

Product pages should be aimed at getting your customer to the finish line—purchase. Here are X strategies to turn your product pages into one of your best marketing tools.

Keep product page layouts consistent

Aim to maintain as much visual continuity from one page to the next. All your product pages should be in the same format. Create a template that enhances the display of your products.

Consider those customers that enjoy browsing, rather than going to a specific product. The following information should be listed in the same location from page to page:

  • Images
  • Product descriptions
  • Specifications
  • Pricing

Don’t make your visitors re-orient themselves every time they jump to a new product. Keep pricing information clear and visible.

Write sturdy product descriptions and detailed product information

Every product you sell is unique, just as the description should be. This information lets the customer know what your product does and how it will benefit them.

Product descriptions will determine whether a buyer needs this product. Utilize this space to address why your customer can’t live without this product.

Include detailed product information including:

  • Features
  • Specifications
  • Benefits

If certain features require additional information, provide links that have more details. Aim to include as much information as possible to keep the visitor on your product page.

 

Use high-resolution images and enhanced product views

Images give your customer an idea of what the product looks like and will help them understand what they’re about to buy. High-resolution images showcase your product in the best light possible.

Just as with making customers re-orient themselves with inconsistent layouts, low-quality images will make them squint and zoom. Low-quality image reads as a low-quality product.

Give your customer as many angles of your product as possible. Enhanced image views allow the customer to simulate the product in their hand. A more interactive format will give the customer a greater appreciation of your product.

Incorporate product comparison

Product comparisons simulate that in-store benefit that customers don’t get online.

You can reduce the chances of product return with product comparisons. Giving the customer a side-by-side view of the products their considering will help them narrow down their final choice.

Keep your formats for product comparison easy to read. Prices, specifications, and descriptions should be placed side-by-side in an organized manner for the customer to easily compare.

Provide international pricing options

If you sell products internationally, picture one of your customers having to leave your page to determine a conversion rate. Don’t give your customers a reason to leave your page unless it’s leading them to the shopping cart landing page.

You can provide international pricing options by allowing customers to choose their preferred currency when viewing the price or prompt visitors to select their country upon entering your website.

Product pages are meant to inform and sell. Products won’t sell if the customer can’t find the information they’re looking for.

Customers that are well informed on their purchase are less likely to return products and more likely to engage in the purchase process again. Don’t let easily changeable elements turn a potential profit to a definite loss.

To learn more about conversion rates or other internet marketing strategies such as my lead-generating program, click here for my  done-for-you system.

Photo by Perzonseo Webbyra

 

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How to Run a Successful Giveaway for Maximum Online Exposure

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GiftThere are several ways to grow your business online. From social media advertisements to PPC and content marketing, you have your pick on what to pursue. The last thing people think about when it comes to turning a profit is giving something away for free.

Giveaways are a great to put your business on the map and showcase your brand. Not only can giveaways be low in cost, but they can have a high return on investment.

Promoting a giveaway can be exciting for both a business and followers involved. Keep in mind that there are specific local and state laws in place regarding giveaways. Make sure to talk to a legal professional to make sure your rules and regulations are in order before announcing your giveaway.

A successful giveaway can generate hundreds to thousands of followers, subscribers, and an increase in sales. Giveaways can also help your business grow massive in a short amount of time. Here’s how to get started:

Have well-defined goals

By the end of your giveaway, what would you like your business to have achieved? Begin by putting together a list of goals to stay organized.

Focus on one key performance indicator and throw everything about your giveaway into achieving it. For your giveaway, you might want to think about:

  • Creating excitement around a new product
  • Increasing sales on a specific product or collection of products
  • Growing your e-mail marketing list
  • Increasing the number of followers on your social media accounts

Having an indicator to measure will make it easier to go back to see if your giveaway was successful. Don’t be afraid to set concrete number goals such as “a minimum of 1,000 followers” or “500 entrants”.

Giveaways are used to increase brand awareness and build and online following. You want your current followers to enter but you also want them to share to people who know nothing about your business.

Have an exciting prize

The prize is what people are here for—you need to make it worth it! The product is the first thing that will attract people to your contest. No excitement equals no participation.

Giveaway prizes come in several forms. Whether it’s a product or cash prize, it’s always something that will showcase the brand. Popular giveaway items include:

  • A limited-edition product
  • A collection of products
  • Gift cards
  • Travel

Limited-edition products are exclusive and will generate buzz just because the product may never be seen again. Not only is your product special, but the potential winner is too.

Even if your business isn’t large scale enough to giveaway something like a travel package, you can relate your products to such activities and still make them attractive.

Provide incentive for your giveaway

With a giveaway, you’re not just simply letting someone have your product for free. You are giving it away in the hopes that they’ll be encouraged to buy the product or explore what your business has to offer.

You must make your followers work for the giveaway. Think back to your original goals for this giveaway and tie it in with your incentive.

For instance, if you want to increase your followers on Instagram, require that entrants follow your page or tag friends in the comments to qualify. Do you have an attractive photo of your product? Request that users repost your photo to enter or hold a contest to see who gets the most likes to determine a winner.

Incentives like reposting and tagging of friends can work to validate entry, but they are a great way to gain free advertisement. Certain companies have asked that entrants post a video of why they want the product or why they should win. With this strategy, you’ll be reaching untapped timelines.

Promote your giveaway

Giveaways need constant hype to keep the ball rolling. Stalls in any type of contest lose traction and can become forgettable. You must go beyond personal promotion to achieve a successful giveaway.

You’re in charge of reminding your followers and the social media world that you’re holding a giveaway. Promote your giveaway across social media platforms, repost and re-share your entry rules, and engage with those who are participating.

Borrow the followers of someone else by utilizing partnerships with celebrities and influencers. Keep the personality relevant to your business so you know that you’re attracting your ideal customer. By partnering up with an influencer, you’ll increase traffic and spark engagement among followers.

Give credit to the winner

You spent a lot of time on your giveaway and the winner probably spent just as much time promoting it. Make sure to shine the spotlight on the winner when your giveaway ends. This also legitimizes your giveaway and builds trust for contests in the future.

Be sure to thank all the people who entered and take the opportunity to talk about your plans for future giveaways. For additional exposure, have the winner post a picture with their prize and share that as well.

Want to know more about how you can launch a giveaway for your online business? Click here at done-for-you system for more information.

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Photo by asenat29 

Mastering Visual Content Marketing

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When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing.

Websites that are mobile-optimized should focus on visual content as the internet has made attention spans shorter than ever. The popularity of content presented in big blocks of text is long gone.

It makes sense to use visual content when over 50 percent of people are visual learners. Content that resonates psychologically is said to be at least 43 percent more persuasive. To reach your audience on a deeper level, here are 3 types of visual content to incorporate in your next campaign:

Compelling Images

Images are the first thing people think of when it comes to visual content. Knowing to add images to your content marketing campaign isn’t the hard part, it’s choosing the right type of images to get your point across.

Just like relevant keywords are important in text-based content, high quality and relevant images are vital to visual marketing. When deciding on how to choose images for your campaign follow these tips:

  • Aim for original images over stock photos
  • Candid photos over posed
  • Capture a feeling

Stray away from the cheesy stock photos for several reasons: your viewers can sense that they are fake and there is the chance that other businesses in your niche have used the same photo. Original images add a personal touch to your campaign that will only contribute to its unique qualities.

Depending on the aim of your campaign, candid photos may be a better choice than posed ones. Unlike posed stock photos, candid images are more realistic and therefor, more relatable. Your viewers will find it easier to picture themselves in your ad.

Be selective when it comes to choosing images for you content marketing campaign as a photo has the power to transport. Think about what you want your viewers to feel when they see your campaign and choose a photo that inspires those feelings.

Videos

Videos can become the chief representation of your brand if you are successful in creating the right one. For a visual marketing campaign, videos are images brought to life through movement, sound, and music.

Just as images, videos need to be of the highest caliber. Anticipate that your video will be watched and shared, so plan to optimize it.

Whether your video is for a landing page, e-mail campaign, or a blog post, there are several types of videos to choose from. To begin, think about the message you’d like to convey through your video.

There are a variety of videos that can enhance your business:

  • How-to videos
  • Animated explanations
  • Demonstrations
  • Customer testimonials
  • Expert interviews

It’s important to keep in mind that whichever type of video you choose, it should fall in line with the style of your brand.

Considering that most people may view your video on their e-mail or through a mobile app, it should be short and to the point. Give the viewer all the information they need, but be quick and concise about it. If they’re scrolling through e-mails or their social media feed, they don’t want to be held up for too long.

Memes

Memes are most commonly known as images that are followed by funny captions. They are new to the visual marketing campaign, but vary popular amongst internet users across social media platforms.

Memes were originally a form of entertainment amongst teens and college students but have gained traction as an easy, creative, and even quirky way to present visual content. Given their origins, it would benefit you to decide whether memes are appropriate for your niche.

If your brand is targeted towards a younger audience, memes are one of the best ways to motivate engagement. With this engagement, memes can build a community around your brand and allow to make inside jokes about your niche.

The measurement of success for a meme is when it goes viral and people begin replicating it. Viewers not only post and share the meme, but they go back to the original source which means major exposure for your brand.

Visual content is a great way to encourage your audience to explore your brand. Aim to create high quality visual content that truly connects with your audience. Don’t rush to put up any visual content for the sake of a schedule – substance is of the utmost importance.

Articles and posts with visual content gain up to 80 percent or more views than those that don’t have any at all. Don’t just add a visual component to your marketing strategy, master the art of imagery. For more tips on how to enhance your internet marketing campaigns, click here for my done-for-you system.

Patriot Funnel System

Photo by The Art of Social Media

Facebook Posts: There is No Ideal Time

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HAMZA BUTTWhen Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.”

These were supposed to be the times when your Facebook posts would be seen by the most people and when the most people would engage with your content. The concept of hacking Facebook to make it work best for marketers was alluring and most digital marketers fell into the trap of “ideal posting.”

It didn’t take long for Facebook to figure out that people were trying to figure out their algorithm. Truth is, there is no ideal time to post on Facebook. At least, there is no universal best time to post on Facebook.

You have to figure out when is the best time for your brand to post on Facebook. Hacking the Facebook algorithm changes from brand to brand and there are a few ways you can do that. Here is how to figure out the best time for your company to post on Facebook.

Lean into the data

 More specifically, lean into your data. If you haven’t had a chance to dive into Facebook Insights yet, you should make a point to do that soon. Facebook spent a lot of time developing tools for digital marketers to make Facebook’s data work for them.

Facebook Insights give you access to a lot of information, including the demographics of your audience, how much engagement each of your posts gets, and even the day and time of day your posts perform the best.

While it can be tempting to take Facebook’s data at face value, you should cross reference it with another service. If you are using an outside social media management tool, chances are that platform has its own data. Check that data with the Facebook data and you will know for sure that you have ideal posting times.

Do not be afraid to use the data Facebook gives you to your advantage. They provide it to help you be a better digital marketer, use it.

When it is relevant

While less scientific than data, relevancy is powerful when it comes to optimal Facebook posting. Embrace in the moment posts. If something big happens like a celebrity death, significant world event, or pop culture craze, being the first brand to post about it creatively can be a big deal.

Posting when it’s relevant requires that you are always up to date on what it going on in the world and have a fast moving creative team behind you to get things done. Moving fast and efficiently is of the essence. You want to be the first people to say something.

Stay in your niche when it comes to pop culture posting. You know your audience. If they don’t care that this country star or that giraffe had her baby, don’t post about it. Stay on track with what you know and relevancy postings will work for you.

Content over timing

 At the end of the day, businesses win Facebook because their content is great not because they had the best timing. Content is king in the digital marketing landscape. If you want success on Facebook, have great content.

While timing does have a slight impact on the performance of your Facebook content, the content that you are pushing out has the most impact. If you want your Facebook content to perform, put out great content. Then you will start to see the results you want.

Curious about learning more about Facebook timing and content, check out my done-for-you system today!

Photo by HAMZA BUTT

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