Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

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Perzonseo Webbyra(1)Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction.

What about the website itself? Your content could be getting your message across but your sit could be prohibiting customers from moving from a “maybe” purchase to a “definite yes”.

Not only do shoppers visit a site with the intention of buying something, but they also check to research, learn, and compare your products against your competitors.

To name a few of these resources, product pages provide your buyers with pricing information, delivery costs, and return policies. Effective product pages are the key to meeting the needs of your buyers.

Product pages should be aimed at getting your customer to the finish line—purchase. Here are X strategies to turn your product pages into one of your best marketing tools.

Keep product page layouts consistent

Aim to maintain as much visual continuity from one page to the next. All your product pages should be in the same format. Create a template that enhances the display of your products.

Consider those customers that enjoy browsing, rather than going to a specific product. The following information should be listed in the same location from page to page:

  • Images
  • Product descriptions
  • Specifications
  • Pricing

Don’t make your visitors re-orient themselves every time they jump to a new product. Keep pricing information clear and visible.

Write sturdy product descriptions and detailed product information

Every product you sell is unique, just as the description should be. This information lets the customer know what your product does and how it will benefit them.

Product descriptions will determine whether a buyer needs this product. Utilize this space to address why your customer can’t live without this product.

Include detailed product information including:

  • Features
  • Specifications
  • Benefits

If certain features require additional information, provide links that have more details. Aim to include as much information as possible to keep the visitor on your product page.

 

Use high-resolution images and enhanced product views

Images give your customer an idea of what the product looks like and will help them understand what they’re about to buy. High-resolution images showcase your product in the best light possible.

Just as with making customers re-orient themselves with inconsistent layouts, low-quality images will make them squint and zoom. Low-quality image reads as a low-quality product.

Give your customer as many angles of your product as possible. Enhanced image views allow the customer to simulate the product in their hand. A more interactive format will give the customer a greater appreciation of your product.

Incorporate product comparison

Product comparisons simulate that in-store benefit that customers don’t get online.

You can reduce the chances of product return with product comparisons. Giving the customer a side-by-side view of the products their considering will help them narrow down their final choice.

Keep your formats for product comparison easy to read. Prices, specifications, and descriptions should be placed side-by-side in an organized manner for the customer to easily compare.

Provide international pricing options

If you sell products internationally, picture one of your customers having to leave your page to determine a conversion rate. Don’t give your customers a reason to leave your page unless it’s leading them to the shopping cart landing page.

You can provide international pricing options by allowing customers to choose their preferred currency when viewing the price or prompt visitors to select their country upon entering your website.

Product pages are meant to inform and sell. Products won’t sell if the customer can’t find the information they’re looking for.

Customers that are well informed on their purchase are less likely to return products and more likely to engage in the purchase process again. Don’t let easily changeable elements turn a potential profit to a definite loss.

To learn more about conversion rates or other internet marketing strategies such as my lead-generating program, click here for my  done-for-you system.

Photo by Perzonseo Webbyra

 

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How to Run a Successful Giveaway for Maximum Online Exposure

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GiftThere are several ways to grow your business online. From social media advertisements to PPC and content marketing, you have your pick on what to pursue. The last thing people think about when it comes to turning a profit is giving something away for free.

Giveaways are a great to put your business on the map and showcase your brand. Not only can giveaways be low in cost, but they can have a high return on investment.

Promoting a giveaway can be exciting for both a business and followers involved. Keep in mind that there are specific local and state laws in place regarding giveaways. Make sure to talk to a legal professional to make sure your rules and regulations are in order before announcing your giveaway.

A successful giveaway can generate hundreds to thousands of followers, subscribers, and an increase in sales. Giveaways can also help your business grow massive in a short amount of time. Here’s how to get started:

Have well-defined goals

By the end of your giveaway, what would you like your business to have achieved? Begin by putting together a list of goals to stay organized.

Focus on one key performance indicator and throw everything about your giveaway into achieving it. For your giveaway, you might want to think about:

  • Creating excitement around a new product
  • Increasing sales on a specific product or collection of products
  • Growing your e-mail marketing list
  • Increasing the number of followers on your social media accounts

Having an indicator to measure will make it easier to go back to see if your giveaway was successful. Don’t be afraid to set concrete number goals such as “a minimum of 1,000 followers” or “500 entrants”.

Giveaways are used to increase brand awareness and build and online following. You want your current followers to enter but you also want them to share to people who know nothing about your business.

Have an exciting prize

The prize is what people are here for—you need to make it worth it! The product is the first thing that will attract people to your contest. No excitement equals no participation.

Giveaway prizes come in several forms. Whether it’s a product or cash prize, it’s always something that will showcase the brand. Popular giveaway items include:

  • A limited-edition product
  • A collection of products
  • Gift cards
  • Travel

Limited-edition products are exclusive and will generate buzz just because the product may never be seen again. Not only is your product special, but the potential winner is too.

Even if your business isn’t large scale enough to giveaway something like a travel package, you can relate your products to such activities and still make them attractive.

Provide incentive for your giveaway

With a giveaway, you’re not just simply letting someone have your product for free. You are giving it away in the hopes that they’ll be encouraged to buy the product or explore what your business has to offer.

You must make your followers work for the giveaway. Think back to your original goals for this giveaway and tie it in with your incentive.

For instance, if you want to increase your followers on Instagram, require that entrants follow your page or tag friends in the comments to qualify. Do you have an attractive photo of your product? Request that users repost your photo to enter or hold a contest to see who gets the most likes to determine a winner.

Incentives like reposting and tagging of friends can work to validate entry, but they are a great way to gain free advertisement. Certain companies have asked that entrants post a video of why they want the product or why they should win. With this strategy, you’ll be reaching untapped timelines.

Promote your giveaway

Giveaways need constant hype to keep the ball rolling. Stalls in any type of contest lose traction and can become forgettable. You must go beyond personal promotion to achieve a successful giveaway.

You’re in charge of reminding your followers and the social media world that you’re holding a giveaway. Promote your giveaway across social media platforms, repost and re-share your entry rules, and engage with those who are participating.

Borrow the followers of someone else by utilizing partnerships with celebrities and influencers. Keep the personality relevant to your business so you know that you’re attracting your ideal customer. By partnering up with an influencer, you’ll increase traffic and spark engagement among followers.

Give credit to the winner

You spent a lot of time on your giveaway and the winner probably spent just as much time promoting it. Make sure to shine the spotlight on the winner when your giveaway ends. This also legitimizes your giveaway and builds trust for contests in the future.

Be sure to thank all the people who entered and take the opportunity to talk about your plans for future giveaways. For additional exposure, have the winner post a picture with their prize and share that as well.

Want to know more about how you can launch a giveaway for your online business? Click here at done-for-you system for more information.

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Photo by asenat29 

Mastering Visual Content Marketing

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startbloggingonline.com

 

 

 

 

 

When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing.

Websites that are mobile-optimized should focus on visual content as the internet has made attention spans shorter than ever. The popularity of content presented in big blocks of text is long gone.

It makes sense to use visual content when over 50 percent of people are visual learners. Content that resonates psychologically is said to be at least 43 percent more persuasive. To reach your audience on a deeper level, here are 3 types of visual content to incorporate in your next campaign:

Compelling Images

Images are the first thing people think of when it comes to visual content. Knowing to add images to your content marketing campaign isn’t the hard part, it’s choosing the right type of images to get your point across.

Just like relevant keywords are important in text-based content, high quality and relevant images are vital to visual marketing. When deciding on how to choose images for your campaign follow these tips:

  • Aim for original images over stock photos
  • Candid photos over posed
  • Capture a feeling

Stray away from the cheesy stock photos for several reasons: your viewers can sense that they are fake and there is the chance that other businesses in your niche have used the same photo. Original images add a personal touch to your campaign that will only contribute to its unique qualities.

Depending on the aim of your campaign, candid photos may be a better choice than posed ones. Unlike posed stock photos, candid images are more realistic and therefor, more relatable. Your viewers will find it easier to picture themselves in your ad.

Be selective when it comes to choosing images for you content marketing campaign as a photo has the power to transport. Think about what you want your viewers to feel when they see your campaign and choose a photo that inspires those feelings.

Videos

Videos can become the chief representation of your brand if you are successful in creating the right one. For a visual marketing campaign, videos are images brought to life through movement, sound, and music.

Just as images, videos need to be of the highest caliber. Anticipate that your video will be watched and shared, so plan to optimize it.

Whether your video is for a landing page, e-mail campaign, or a blog post, there are several types of videos to choose from. To begin, think about the message you’d like to convey through your video.

There are a variety of videos that can enhance your business:

  • How-to videos
  • Animated explanations
  • Demonstrations
  • Customer testimonials
  • Expert interviews

It’s important to keep in mind that whichever type of video you choose, it should fall in line with the style of your brand.

Considering that most people may view your video on their e-mail or through a mobile app, it should be short and to the point. Give the viewer all the information they need, but be quick and concise about it. If they’re scrolling through e-mails or their social media feed, they don’t want to be held up for too long.

Memes

Memes are most commonly known as images that are followed by funny captions. They are new to the visual marketing campaign, but vary popular amongst internet users across social media platforms.

Memes were originally a form of entertainment amongst teens and college students but have gained traction as an easy, creative, and even quirky way to present visual content. Given their origins, it would benefit you to decide whether memes are appropriate for your niche.

If your brand is targeted towards a younger audience, memes are one of the best ways to motivate engagement. With this engagement, memes can build a community around your brand and allow to make inside jokes about your niche.

The measurement of success for a meme is when it goes viral and people begin replicating it. Viewers not only post and share the meme, but they go back to the original source which means major exposure for your brand.

Visual content is a great way to encourage your audience to explore your brand. Aim to create high quality visual content that truly connects with your audience. Don’t rush to put up any visual content for the sake of a schedule – substance is of the utmost importance.

Articles and posts with visual content gain up to 80 percent or more views than those that don’t have any at all. Don’t just add a visual component to your marketing strategy, master the art of imagery. For more tips on how to enhance your internet marketing campaigns, click here for my done-for-you system.

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Photo by The Art of Social Media

Facebook Posts: There is No Ideal Time

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HAMZA BUTTWhen Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.”

These were supposed to be the times when your Facebook posts would be seen by the most people and when the most people would engage with your content. The concept of hacking Facebook to make it work best for marketers was alluring and most digital marketers fell into the trap of “ideal posting.”

It didn’t take long for Facebook to figure out that people were trying to figure out their algorithm. Truth is, there is no ideal time to post on Facebook. At least, there is no universal best time to post on Facebook.

You have to figure out when is the best time for your brand to post on Facebook. Hacking the Facebook algorithm changes from brand to brand and there are a few ways you can do that. Here is how to figure out the best time for your company to post on Facebook.

Lean into the data

 More specifically, lean into your data. If you haven’t had a chance to dive into Facebook Insights yet, you should make a point to do that soon. Facebook spent a lot of time developing tools for digital marketers to make Facebook’s data work for them.

Facebook Insights give you access to a lot of information, including the demographics of your audience, how much engagement each of your posts gets, and even the day and time of day your posts perform the best.

While it can be tempting to take Facebook’s data at face value, you should cross reference it with another service. If you are using an outside social media management tool, chances are that platform has its own data. Check that data with the Facebook data and you will know for sure that you have ideal posting times.

Do not be afraid to use the data Facebook gives you to your advantage. They provide it to help you be a better digital marketer, use it.

When it is relevant

While less scientific than data, relevancy is powerful when it comes to optimal Facebook posting. Embrace in the moment posts. If something big happens like a celebrity death, significant world event, or pop culture craze, being the first brand to post about it creatively can be a big deal.

Posting when it’s relevant requires that you are always up to date on what it going on in the world and have a fast moving creative team behind you to get things done. Moving fast and efficiently is of the essence. You want to be the first people to say something.

Stay in your niche when it comes to pop culture posting. You know your audience. If they don’t care that this country star or that giraffe had her baby, don’t post about it. Stay on track with what you know and relevancy postings will work for you.

Content over timing

 At the end of the day, businesses win Facebook because their content is great not because they had the best timing. Content is king in the digital marketing landscape. If you want success on Facebook, have great content.

While timing does have a slight impact on the performance of your Facebook content, the content that you are pushing out has the most impact. If you want your Facebook content to perform, put out great content. Then you will start to see the results you want.

Curious about learning more about Facebook timing and content, check out my done-for-you system today!

Photo by HAMZA BUTT

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Creative Lead Generation

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Jared SextonLead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant.

People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories

Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.

A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.

Make “Help” videos

 Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.

Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.

For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.

Embrace the quiz trend

 Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.

Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.

Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.

Give insight into what’s working for you

 Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.

Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.

Host a giveaway

 Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.

Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.

That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.

Want to learn more about getting great leads? Check out my done-for-you system today!

Photo by Jared Sexton

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Building a Successful Video Marketing Campaign

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Videos have become an important tool in digital marketing. They are eye catching, finger-stopping, and engaging. People are much more likely to stop and watch an engaging video ad on Facebook, Twitter, or in the sidebar of a webpage than they are to stop and read a link ad.

Building an effective video marketing campaign for your digital platforms is simple when you take the right steps. Video marketing requires more than just a campaign objective and flashy editing to make it successful. To help you build a successful video campaign, we have created a four-step guide of things to consider as you navigate the video ad creation process,

Build a Story

Of course, the goal of any digital marketing ad is to push sales. While it is important to have this objective with video ads, it is not what is going to make them successful. People like videos that tell a story. It is important to keep in mind that your video ad will be competing with social media stories and content from people’s network.

Because your video ad will appear alongside your target audience’s photo of their new puppy or video of their child saying their first word, your ad has to be equally as engaging. Video ads that work connect the viewer to the brand in an emotional and engaging way. The better you tell the story in the ad, the more likely the person watching the ad will take action.

Keep in mind that your story should be concise and cohesive. You don’t want it to be any shorter or longer than it requires to tell the story. Capture your audience with the first frame and keep them engaged from there.

The First Few Seconds Are Crucial

There is a lot of content on the internet. Digital marketers compete with not only their competitors but also viral videos of cats and stories and photos of their customers’ relatives and friends.

For this reason, you have to use the first few seconds of the video to capture the viewer’s attention and keep their attention. The viewer should be able to know what they story of your video is in the first 8 seconds. Those first 8 seconds also have to prove to the viewer that watching the whole video will be worth their time.

Get the Story Across With and Without Sound

 Many video ads now autoplay with sound on, that is, unless the viewer’s phone is on silent. 85% of people browse social media and the web on their mobile devices with their device on silent mode. This means that video ads play without sound.

Because of this, your video ad needs to tell its story without sound. Using subtitles or making the video powerful without the need for any dialogue can help ensure your video’s story is getting across to those viewers watching it without sound.

While sound is an important part of video ads, today’s viewers need more than sound to capture their attentions. Use powerful and impressive visuals or a text focused introduction to capture the attention of those viewers watching without sound.

End With a Call to Action

 While how digital marketers create and use video ads is changing, the end goal of video ads is still the same. You want to end the video with a powerful call to action. People who have watched the video to the end have been captured by the story of the ad, now it is time to drive them to act.

Keep in mind that the CTA of a video ad doesn’t have to be getting the customer to click to your website or sign up for your newsletter. Video ads’ CTAs can also include the following: subscribing to your Youtube channel, following or liking your page, sharing the video with friends, commenting on the video, and going to other content.

Traditionally, the CTA would appear at the end of the video ad, but consider placing the CTA in the middle of the ad. By the middle of the ad, people have bought into the story and are more likely to act. It is always good practice to test where to place your CTA, so doing some A/B testing with where to place your CTA is a great way to figure out what works for you.

Creating video ads that work is an important part of a successful digital marketing strategy. If you would like to learn more about how to optimize your digital marketing and make it work better for you, go here to learn about my done-for-you system.

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How to Start an A/B Test

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Marc Levin

 

When you are trying to figure out which tactics work for digital marketing, it is commonly suggested that you run A/B tests. This can give you a better picture of what your target audience responds to and how to capture their attention better.

A/B testing can be used in a variety of ways. You can perform A/B tests on email subject lines, newsletter design layouts, social media ad call to actions, and more. When you are trying to figure out what works best for your digital marketing efforts, A/B testing is the best method.

How to Start an A/B Test

 A/B testing is a great way to figure out if there are better ways to connect with your target audience. If you have noticed a dip in email campaign open rates or display ad click-through rates, it could be the perfect time for an A/B test.

Running and A/B test is fairly simple. First, you need to decide what you want to run the test on. For the sake of ease, we will use email subject lines. In order to perform the test, you need to create two different subject lines for the same email.

It is recommended that you use a subject line that was previously performing well and the create a distinctly different subject line to compare it to.  Divide your email list in half. One half will get the A version with the old subject line and the other half will get the B version with the new subject line.

In order for the test to deliver usable results, deliver both the A and B emails on the same time of the same day to both the email lists.

What to Do After the Test

 After you have performed the A/B test, you can analyze the results. If you were testing email subject lines, you would compare the open rate of the A group to the B group. If the group with the different subject line had a higher open rate, you now know that you should try some similar tests.

If the alternate version of the test delivered better results, it is tempting to go ahead a change everything to fit with that test. It is strongly suggested to not do that.

After you have seen the results, you should perform at least three additional tests to prove out the theory. If the other tests deliver the same positive results, you can then go ahead and apply what you learned from the A/B test to the strategy moving forward.

Why A/B Testing is Important

 A/B testing is a vitally important part of every digital marketer’s wider strategy. When you A/B test, you get a better picture of your customers and what they respond to. Consistent A/B testing allows you to stay ahead of changes in your customers wants and preferences. This prevents your marketing efforts from falling behind and scrambling to regain lost customers.

A/B testing also allows you to consistently improve and innovate. Customers notice if you have been doing the same thing over and over and this can cause them to lose interest. A/B testing helps you stay top of mind for your customer.

How A/B Testing Can Help You

 A/B testing is one of the most underutilized forms of market research. It is inexpensive, easy to execute, and give you real-time data on your current customers. It also helps you stay abreast of changes in the customer mindset ensuring that you can stay ahead of any marketplaces changes.

Proper A/B testing can make all the difference in your digital marketing strategy. The more you know about your customers, the better off you will be.

If you want to learn more about A/B testing and how it can improve your digital marketing efforts, check out my done-for-you system.

Photo by Marc Levin

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