How to Avoid Missed Sales Opportunities with Retargeting

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digitalralphWhat do you do when a visitor leaves your website without making a purchase? If you’re simply letting them go, then you could be missing out on a sales opportunity. Just because someone left your website without completing any action doesn’t mean they’ll never come back.

With retargeting, you have an extra opportunity. You can get customers to rethink their decision. You can boost conversion rates. Learn how to increase sales with retargeting.

Retargeting Relies on Cookies

First, you need to understand how retargeting works. This method relies on cookies, which are small files stored by a web browser that contains information related to browsing habits. You’ll also need to work with a retargeting provider.

Retargeting providers are similar to any other ad provider. In fact, many advertising networks offer retargeting services.

Once you have set up the retargeting campaign, you’ll receive a piece of code that will be inserted into your web pages. When a potential customer visits your website and leaves without making a purchase, the ad provider will use that the cookie generated by visiting your site to deliver ads.

As the potential customer browses the web and visits other websites, your advertisement can appear. The user will remember visiting your website and give your site another consideration.

Choosing the Right Retargeting Platform

As mentioned, you’ll need to use a retargeting platform to deliver ads to potential customers that left your site without making a purchase. Some of these platforms focus on delivering ads to social media platforms, including Facebook, Twitter, and LinkedIn.

There are also platforms that deliver ads to other websites. These platforms help create an impression on potential customers. The visitor will see your ads as they browse the web, instead of seeing one or two targeted advertisements on their social media feed.

Create a Landing Page for Your Second Chance Customers

Before you start the retargeting campaign, you should create new landing pages. You should include a discount or special offer for these landing pages. You have a second chance to get a sale, so if you need to offer a special discount, it’s worth the cost.

Set a Reasonable Budget for Your Retargeting Campaign

You should set a budget for the retargeting campaign before choosing a platform. Look at your analytics. You should determine the number of customers that leave your site without making a purchase. Only look at a select group of landing pages that will be a part of the retargeting campaign.

When you begin your campaign, you’ll be charged for each click that you get. In order to make the campaign as effective as possible, you’ll need to choose several landing pages to focus on.

Decide which pages you want to target and then review the bounce rate. Divide the number of exits by 50. The result represents 2% of visitors that left your site without making a purchase. Multiply this by the profit you’d gain from an average sale. Your budget should not exceed this amount.

With this figure, you’re counting on converting 2% of your exit traffic through retargeting in order to break even.

Create a Retargeting Ad Campaign

After you have completed the previous steps, you can setup the retargeting campaign. This similar to any PPC ad. You’ll have the option to place text or image advertisements. You’ll be able to set targeted regions and other settings the same as any pay-per-click advertisement campaign.

Retargeting is an effective solution for increasing your conversion rates. In addition to this technique, you should discover additional marketing tips.

Get even more powerful internet marketing strategies and a way to generate conversion-ready internet marketing leads every month by clicking here to learn about my done-for-you system.

 

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Photo by DigitalRalph 

Choosing a Domain Name that Actually Helps Increase Sales

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india7-networkThe domain name that you use says a lot about your business. First, it should help identify what industry you’re involved in. Customers shouldn’t have to guess what you sell. The right name should also be easy to remember and promote a sense of trust.

While choosing a domain name may seem like a simple step, you should put thought into this decision. Here are some suggestions for choosing a domain name that actually helps increase your sales.

The Basics of Choosing the Right Domain Name

There are some specific tips for finding the right domain name, but you’ll first need to understand the basics of choosing a name. This includes a few simple rules that everyone should follow when deciding on a domain name. A domain name should be:

  • Easy for people to read
  • Short and to the point
  • Registered with a .COM extension
  • Original and not similar to your competition
  • Easy to remember and recognizable

Make sure your domain name is easy to read. This means avoiding the use of hyphens. You should also avoid using numerals to represent letters. While this may seem clever, not everyone will understand your domain name.

You should also keep your domain name short. This’ll make it easier for your visitors to remember your domain name. In case they forget to bookmark your site, they’ll easily be able to find your site again.

Coming up with an original name will also help visitors remember your site. It should not be too similar to any of your competition. Keep it original and unique.

Even though there are plenty of extensions available, the .COM extension remains your best option. There’s really no advantage to choosing one extension over another. Except for the fact that people are familiar with the .COM extension.

So, in order to help make your domain memorable, it’s safer to simply choose a .COM.

Don’t Focus on the Inclusion of Keywords

You should only include keywords in your domain name if it makes sense. Don’t try to fit a relevant keyword in your domain simply for the sake of including a keyword. This process no longer carries the same weight that it did several years ago.

Though, if you’re able to include a relevant keyword while following the basic tips listed above, then go for it. It can still help with your SEO. But, don’t expect a significant gain just because you have a keyword in your domain name.

Don’t Forget to Research Your Domain Name Ideas

Before settling on a name, search for the name to see if any similar names show up in the search results. You don’t want to compete with an established website for the name of your business. Again, this goes back to the previous point of choosing an original name.

If an internet user types in the name of your business and multiple websites offering similar services show up, they may not end up going to your site. Perform some research and search for any names similar to your chosen name.

If you find similar results and are set on your chosen name, then make sure the other business is involved in a different industry.

Don’t Make Any Other Decisions Until You Get a Domain Name

Until you have chosen your domain name, you should hold off on any purchase, services, or steps in marketing your business that requires you to include the name of your business.

In the event that the name you choose is already taken, you need to be able to choose another name.

You should remain flexible with your name until you actually pay for the domain. Hold off on branding, marketing, and advertising until you finalize the purchase of the domain name.

Remember these tips when choosing a domain name for your business. Once you start setting up your website, you’ll need marketing tips to help you succeed. Discover the best advice, along with a way to generate conversion-ready marketing leads every month. Click here to learn about my done-for-you system.

 

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Photo by India7 Network 

How to Expand Your Online Marketing to the Global Marketplace

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world-network-red-background_zkjbs_9oWhen you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.

If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Targeting the global market is a lot different that targeting a niche market. You have a larger audience, but you also have more competition. The following tips will help you with this transition.

Don’t Ignore Your Niche Market

First, I’ve got to say that you shouldn’t ignore your niche market. Don’t forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience.

So, continue what you’ve been doing. Keep your existing strategies in place to maintain sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Don’t Discuss Politics in Your Marketing

Before starting your global marketing campaign, it’s also important to pay attention to what you say. Unless your business is involved in politics or religion, there’s no reason to discuss these topics through your social media account.

This shouldn’t have to be stated, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You don’t want to alienate any of your audience.

Translate Your Marketing and Advertising

About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language.

It’s easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.

So, you’ll need to handle the translation of marketing and advertising. This isn’t difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.

If you’re launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.

Localize Your Content to Each Region

Have you ever targeted multiple cities? You’ll create an individual landing page for each city. You’ll then use content to refer to places, people, and things that people in that city will recognize. This is localization and you’ll use it in your global marketing campaigns.

In addition to translating your content, you should edit it to speak to the locals in the country that you’re targeting. This means using phrases and wording that your target audience is familiar with. You can also reference facts, details, or landmarks in these regions.

Use an International Payment Gateway

The next consideration is the payment gateway that you use. PayPal can accept payments from other currencies. If you choose an option other than PayPal, make sure that it accepts international payments and automatic currency exchange.

If you’re ready for the big time, then use these tips to begin reaching a global market. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

 

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How to Use Podcasts in Your Online Marketing Strategy

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patrick-breitenbachDespite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry.

What is a podcast? Basically, it’s just an audio file. The delivery method can vary, based on your needs. For example, you can add podcasts to your website, link to them from relevant blog posts, or upload them to various podcast streaming services.

The use of podcasts helps with brand exposure and is a highly cost-effective way to increase your overall marketing strategy. Find out how to incorporate podcasts into your existing marketing efforts.

Invite Guests to Discuss Relevant Topics

The first example of using podcasts for marketing is to invite guests to talk about a topic relevant to your industry. This method is most effective when your guest is an influencer. This is someone that has a good reputation in your industry and a lot of followers.

By using podcasts to interview a guest, you can attract their audience to learn more about your brand. This also helps you build relationships with people that matter in your field. You’ve taken the first step toward building a relationship that could lead to further cross-marketing opportunities.

How do you record the interview? Typically, all you need to do is record a phone conversation. It’s just that simple. This is part of the reason that podcasts are so beneficial. They’re quick, easy, and affordable.

Repurpose Your Existing Blog Content

Another option is to repurpose your existing blog content. If you’ve got old posts that don’t attract any more visitors, you can convert the post into a podcast.

Use the blog article as the topic for your podcast. Don’t simply read the article word for word. Use it as a guide. This makes it easy to find topics for your podcasts and continue to release new podcasts on a regular basis.

Create Informative Content and Tutorials

You can also use podcasts to provide your audience with informative content. Podcasts should generally be kept to 15 minutes or less. This gives you plenty of time to offer tips and suggestions on a particular topic. This is the same as generating blog articles for your target audience.

You can even perform the reverse of the previous tip. You can easily convert your old podcasts into original blog articles. Transcribe your podcast and then edit it into an article for posting on your blog.

Continue to Release New Podcasts

As with any marketing strategy, consistency is key. You’ll want to create a schedule for releasing new podcasts. This helps you gain a loyal following. During your first couple of months of posting podcasts, you should try to publish new podcasts several times per week.

The podcast also requires many of the same SEO strategies as other content. This includes catchy titles and descriptions. This is how you get people to discover your podcasts on podcast directories.

You can also share your podcasts on social media and promote them to your email subscribers. Basically, it’s one more marketing channel for you to use to gain new followers.

Podcasts shouldn’t be overlooked as a marketing channel. One recent survey found that over 46 million Americans listen to podcasts each month. Don’t miss out on this chance to gain new followers or potential customers.

Incorporate podcasts into your existing marketing strategy. If you’d like to have access to even more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects, all you need to do is click here to learn about my done-for-you system.

 

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Photo by Patrick Breitenbach 

5 Social Media Advertising Techniques to Adopt

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rosaura-ochoaOnline advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important.

If you’re not already using social media ads to gain new followers or more prospects, then there are a few techniques that you should adopt.

Use Ads to Highlight Non-Sales Efforts

You don’t need to use social media ads to direct users to your various landing pages. There’s more that you can do, such as highlighting non-sales efforts. For example, you can use ads to let consumers know about your charitable efforts or upcoming events.

Many of the biggest corporations employ this method, but it can be just as effective for your own personal brand. You’re able to highlight details that allow people to connect with your brand on a personable level.

Use Ads to Encourage Participation

Another option is to use ads to encourage participation. You could use this to learn more about your target market. Learn more about their interests by using an ad to direct visitors to an online poll or survey.

One option that’s been used quite effectively by various brands lately is to simply ask a question in your ad and direct users to comment on a specific post. This spurs conversation, all of which revolves around your brand, helping you gain new followers.

Use Sponsored Posts to Gain New Followers

Most social media networks have their own form of sponsored posts. These are essentially paid ads, in the form of a social media post. This lets you instantly reach more social media users, increasing your chances of gaining followers.

Sponsored posts can be combined with the other techniques. You can use sponsored posts for your online polls or highlight your achievements. The idea is to gain more attention than you might with other forms of paid advertisements. 

Use Targeted Social Media Advertisements

With any social media ad, you can target specific regions, areas, or demographics. Use this to narrow down the focus of some of your advertisements. Consider a form of niche marketing.

When you target a smaller market, you’re likely to face less competition. You can also alter your ads for different regions. This easiest with Facebook targeted ads.

Facebook provides numerous options for targeted ads. For example, you can target Facebook users that have a specific interest or hobby. You can also target users based on their age range or geographic location.

When using Facebook ads, another option is to exclude visitors to your website. If you decide that you want to focus solely on people that haven’t visited your site or know about your brand, this is a great option. You can even alter this to include retargeting.

With retargeting, you’ve got the option to only display ads to users that have previously visited your website. You can even set the time since they last visited your site. This helps increase overall engagement.

Use a Combination of Marketing and Ads

You can’t just rely on paid ads. You also need to stick to your existing marketing strategy. Continue to post on a regular basis. Don’t count your sponsored ads or paid ads as another post on your regular schedule.

You want to continue growing followers and engaging with your audience. Use paid ads as a supplemental technique to boost your social media presence. All of this is geared towards increasing your overall online presence and helping you grow your brand.

Start thinking outside the box. Don’t just use social media ads to direct visitors to a landing page. If you’d like to have access to even more powerful marketing solutions, along with a program for getting conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

 

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Photo by Rosaura Ochoa 

Tips for Increasing Your PPC Ad Campaign Click-through Rate

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Edgeworks Limited.jpgPPC ad campaigns remain an effective way to instantly gain conversion-ready prospects, as long as you know how to run your campaign.

If you do a great job of attracting the right visitors, the traffic that you generate from PPC ads is more likely to result in sales. Though, this will mean nothing if you can’t get people to click your ads. Learning how to increase your click-through rate will help you make better use of your PPC ad campaigns.

Perform Thorough Keyword Research

Before you begin your campaign, you need to perform thorough keyword research. Make sure that the keywords that you choose are 100% relevant to the content on your landing page. Include these keywords in your ad copy.

Not only should these same keywords appear in your content and metadata, they should be relevant to the product or service that you’re promoting. Use long-tail keywords. This means choosing keyword phrases containing at least two words.

Place Your Primary Keyword in Your Display URL

When you create a PPC ad, the URL to your web page will be displayed below the headline. This gives you another opportunity to add your keyword. You could either rename your URL to match your keyword or create a redirect.

Place a Special Offer in Your Ad

The first thing that people will see after performing a search query is the headlines of the advertisements and search results. These headlines are bolded, large, and easy to read. Use this to your advantage by placing a special offer in the headline of your ad.

You could mention that you’re running a special promotion, offering a discount, or providing some other form of savings. People instinctively give these headlines another look, while before, they might have simply scrolled past the ad.

Make Sure You Use Proper Grammar

Grammar is important in all aspects of internet marketing, including your PPC advertisements. After you write your headline and descriptive text, you need to check your spelling and grammar. You could copy and paste your ad into a word processor of your choice and use the built-in spell checker.

Proper grammar also means using capitalization correctly. You don’t start a sentence with a lowercase letter. This also applies to your ad copy. Triple check every word and line of your ad copy. You only have a few lines to check, so there’s no excuse for spelling and grammar errors.

Test and Compare Your PPC Advertisements

The final step for increasing the click-through rate of your PPC ads is to test and compare your ads. You can easily create multiple ads for the same campaign. Make two or three separate ads that are identical other than one difference. You could alter the headline or the descriptive text of each ad.

After two or three days of running your nearly identical ads, look at the click-through rate of each ad. You should be able to instantly determine which ad had the better click-through rate. Get rid of the other ads. You can continue to use this method to tweak your ads and boost your success.

As a final tip, you should also look at what other people are doing. Perform a search for your target keywords and look at the ads that appear. These are your biggest competitors. Use this to get insight into what works.

Increasing your PPC ad click-through rate will help you make better use of your advertisement campaign. You can also get more powerful marketing tips and a way to generate conversion-ready internet marketing prospects every month by clicking here to learn about my done-for-you system.

 

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Photo by Edgeworks Limited 

Tips for Triggering an Emotional Reaction in Your Sales Copy

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3d pixel brain sign as conceptThe use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people.

You don’t need to spend millions to gain these same benefits. You can learn from the research that’s already been performed.

There are 4 Primary Emotions

Science tells that there are 4 primary emotions that human beings are capable of. Though, these can be combined in various ways to create a large array of emotions. With that being said, it becomes easier to include emotional triggers in your sales copy when you focus on the 4 basic emotions:

  • Fear
  • Anger
  • Happiness
  • Sadness

Triggering Fear

Fear and surprise are used to spur action. For example, insurance companies promote the fear of not having insurance when tragedy strikes. Fear is commonly used on landing pages and in sales copy.

When writing your copy, the first section of your content should address a common fear or issue that your customers may experience. You want to start by bringing up the problems that your product or service will address. Discuss the issues that your customers face, before making a pitch.

Triggering Anger

Anger is often used in a similar manner as fear. It also helps encourage people to take action. You can see this in commercials for the humane society, relief efforts, and charitable organizations that help abused pets or children. Anger then spurs people to do their part to help with these efforts.

Anger can be used in your sales copy, using a similar approach as with fear. If the problems that your customers face are likely to cause anger, then use that to your benefit. For example, “don’t you hate it when” or “isn’t it irritating when this happens”.

Triggering Happiness

When should you trigger happiness in your copy? When you want people to share your content with their friends and family. This helps generate word of mouth advertising.

The next time a commercial break comes on the television, pay attention to the commercials. You’ll definitely see plenty of examples of happiness being used as a primary motivator.

How can you make people happy with your content? By offering them relief. After you have brought up concerns in order to elicit fear or anger, you can turn the tables by discussing the benefits of your product or service. Offer customers a solution to the problems that you brought up.

Triggering Sadness

Sadness impacts the same region of the brain that is triggered by happiness. This is used to make an emotional connection with customers. They’ll feel a bond with the business.

Sadness can be difficult to work into your sales copy. But, it can be used. If you have a story that you want to tell, such as an inspirational story of what led you to start your business, you can include this in your copy.

Delivering an inspirational, motivational, or uplifting example of how you’ve transformed your life helps build the same bond that you get by triggering sadness.

While there is more to the emotion wheel than just fear, anger, happiness, and sadness, these are the four basic emotions that you should focus on. Look at other sales pitches that you see online. You’ll notice at least two of these emotions being used in almost every product landing page that you visit.

Emotion is an important part of marketing. Even if you don’t realize it, you’ve probably used emotion in your content in some form. In addition to emotion, there are many ways to increase your success. Find even more powerful marketing tips and conversion-ready prospects. Just click here to learn about my done-for-you system.