How to Monetize Your Site and Increase Your Influence Using Sponsored Posts

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We Need to MonetizeSeveral years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads.

It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from your internet traffic.

At the same time, adopting a new approach for monetization can help increase the user experience provided by your website and your overall influence.

The approach that you should think about using is the use of sponsored posts.

What are Sponsored Posts?

Sponsored posts are blog articles that businesses pay you to publish on your website. This includes articles that you write or that they submit. They can also cover any format, including reviews, informative posts, and videos.

The main idea is that these posts help the business obtain backlinks and increase their online presence. Meanwhile, you benefit by getting paid to add more content to your site.

But, in order to get paid for these posts, you first need to find businesses that are willing to pay for this service.

Finding Businesses That Need Sponsored Posts

Reach out to businesses related to your niche market. Send them an email with your pitch. You should mention that you’re opening up the chance for businesses to have their articles published on your website. Include the fee that you charge for publication.

Obviously, some businesses will turn you down. Though, as with anything, you’ll get a few bites.

Once you start publishing these sponsored posts, you’ll be able to track the stats related to each published post. Keep track of the number of visitors that the article receives and the number of social media shares that it gets.

You can then use these details in future pitches to other businesses. Basically, the more of these posts you publish, the easier it will become to find new businesses.

 Make Sure That the Sponsored Posts Match Your Brand

You shouldn’t publish any posts that don’t correlate with the brand image that you’re trying to promote. While you can disclose that you don’t necessarily agree with the views or opinions of the author, you’re publishing their post on your website.

So, any negative response that the post receives will also be directed to your website.

When you start publishing sponsored posts, you’ll need to create a standard agreement for your customer to sign. This should include a stipulation that all articles must receive final approval before publishing and that you can choose to deny and refund any post that you don’t want to publish.

Don’t Forget to Continue Releasing Your Own Content

You can’t fill your website with sponsored content. After a while, your regular readers will stop showing up. You should use this sponsored content as a source of additional income and supplement your own content.

Using a calendar can help you avoid publishing too many sponsored posts. For example, if you stick to a blogging schedule of one new blog each week, you could take on one sponsored post each month.

Sticking to around 75% original content and 25% sponsored content should be sufficient to keep your readers happy.

If you’re careful with the use of sponsored posts, this can also help increase your influence. Your site can become a go-to source of beneficial information related to your niche. You just need to be a little selective with the quality of the content that you publish.

Sponsored posts provide a simple alternative to ad placement for monetizing your site. If you’d like even more marketing tips and suggestions and a way to generate high-converting traffic, then click here to learn about my done-for-you system.

 

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How to Boost Your YouTube Video Views and Conversion Rates

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Perzonseo WebbyraIf you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates.

You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate your message in a format that people enjoy. In fact, internet users on mobile devices tend to prefer video over text.

In order to drive traffic to your site from a video on YouTube or posted to social media, you need to have a clear goal. You need to decide on what you’re trying to accomplish.
After you’ve set your goal and created your video, there are a few steps you can take to boost conversion rates and get more views.

Choose the Right Thumbnail

Perhaps the most important element of your video is the thumbnail. This is the first thing that most people will see when your video appears in a search result. More than anything else, this determines whether someone chooses to click play.

When you upload a video to YouTube, you can choose a thumbnail from a selection of screen grabs. Instead of using these random images, you should take the time to create your own.

Make sure that the thumbnail is a clear image. Place the title or a relevant keyword over the image, so that anyone that sees the thumbnail immediately knows what your video is about.

Use a Consistent Brand Image

It always helps to establish a brand image, when you’re trying to make money online. Even if you’re selling affiliate products, having an identifiable brand helps you attract more leads.

In keeping with this concept, you should use a consistent brand image across your website, social media profiles, and the use of video.

For example, if you use specific colors on your website and social media profile, then incorporate these same colors in your video. You can insert title cards between scenes or on-screen messages using a theme that matches your brand.

Pay Attention to the Video Length

Viewer engagement peaks at 2-minutes and then starts to drop. So, you’ll want to keep most of your videos to 2-minutes or less. Generally, the only time that you want to create longer videos is when you have more information to provide.

For promotional videos and testimonials, shorter is better. Use these short videos to enhance your landing pages. Instead of just showing quotes from customers, show their video testimonial. Showcase the features of the product or service that you’re selling.

Include a Clear Call to Action

The final step in boosting conversions from videos is to include a call to action. You need a call to action to let people know what to do next. Though, most people make the mistake of placing the call to action at the end of the video.

You should actually place a call to action toward the middle of your video. The CTA could appear as an on-screen annotation or an embedded text overlay. Then, include another call to action at the end.

Make sure that your CTA is clear and direct. Remember that it needs to describe an action, such as “call me, book an appointment, click this link, complete this form, order today, or visit this page.”

Increasing video conversions begins with the thumbnail. This grabs attention. Then, you need to think about branding, video length, and your call to action. In addition to these steps, don’t forget to include the appropriate metadata, such as an attention-grabbing title and an informative description.

Along with these suggestions, if you want to get more marketing tips and a way to generate your own conversion-ready marketing prospects, then click here to learn about my done-for-you system.

 

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Increase Your Online Exposure Without Increasing Your Budget

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Tax Credits - Budget.jpgWhen you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.

All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process by increasing your online exposure. With brand recognition, it becomes easier to gain traction and get your foot through the door of your target market.

I’ll give you a few simple tips that you can use to increase your online exposure without having to increase your marketing budget. 

Use Consistent Branding

If you want people to recognize your brand, you need to be consistent with your branding. This means using the same logo on your website and social media profiles. Anywhere that your logo or business branding appears, you should use the exact same image.

You want to ensure that people realize that your website and your social media profiles are one and the same. They aren’t two separate individuals or businesses.

So, your YouTube profile, Facebook profile, Twitter, and other platforms should all use the same profile image and it should include the same branding that appears on your website.

Gain More Social Media Followers

Once your branding is in place, you should focus on gaining more social media followers. It doesn’t cost a dime to share content on social media. Monday through Friday, you should post at least twice per day on each of your social media accounts.

This means that you’ll be posting at least 10 times per week. But, you don’t need to worry about creating 10 original posts. 8 of these posts will come from other sources, such as industry-leading blogs and news sites.

Also, become active on social media. Interact with your followers. Share personal stories. Engage your audience and join communities. This all helps you gain followers without having to pay for marketing.

Start Creating High-Quality Blog Posts

Sharing content on social media should help you gain followers. It’s difficult at first, but once you pass 100 followers, it’ll become easier. Then, start creating high-quality blog posts.

You’ll already have a schedule in place for sharing 8 pieces of curated content on social media. For the remaining 2 posts, share links to your original content. The followers that you’ve gained will share these posts, increasing your online exposure without requiring any additional spending. 

Write Guest Blog Posts for Other Sites

After you get the hang of writing quality blog posts for your own website, start submitting guest blog posts to other sites. Look for websites that get a lot of traffic. Getting a guest blog posted on one of these sites will increase your online presence and help you establish yourself as a voice of authority.

Share Your Opinion with Everyone

The final step for increasing your online exposure without increasing your budget is to share your opinion with everyone. What I mean by this is that you need to comment on blog posts, comment on social media posts, answer questions on Q&A websites, and become active on relevant forums.

Blog and forum commenting can help you earn backlinks, increasing your search engine rankings. Commenting on social media or answering questions on Q&A websites can help you get noticed. These steps build backlinks, increase recognition, and could help you gain more followers.

You can increase your online exposure without spending additional money. It all starts with consistent branding. Then, focus on social media. Once you gain followers, start generating quality content and sharing it.

Use these tips to start increasing your online exposure. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

 

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